Are you struggling to get followers on Instagram? Do your posts not seem to be getting the engagement you want? It could be that you are making some common mistakes that are killing your account. In this blog post, we will discuss 5 of the most common mistakes people make on Instagram and how to avoid them. By following these tips, you can start seeing better results from your Instagram account!
1 Posting personal things and business things on the same Instagram account
When you are using Instagram for business, it is important to keep your personal life and business life separate. Posting personal things on your business account can confuse your followers and make them less interested in what you have to say. If you want to share personal photos, create a separate Instagram account for that. You can use your business account to share photos and information about your business, products, or services.
It is so much easier to grow an account that is only business related. When you post only business-related items, people who are interested in them will follow you. If they see personal things mixed in, they may not be as likely to follow you or take you seriously.
2 Selling all the time
There's nothing more annoying than scroll through your feed and seeing 15 posts in a row from that one friend who's always trying to sell you something. We get it, you're passionate about your products and you want everyone to know about them. But unless you're an influencer with a large following of people who are actually interested in what you're selling, chances are that most of your friends and family are just going to tune you out.
So what's the solution? Instead of promoting your products on every single post, try sharing valuable content most of the time. Write helpful blog posts, create informative videos, or simply reduce the number of promotions you do. Not only will this make your friends and followers more likely to engage with your content, but it will also make them more likely to buy from you when they're actually interested in what you have to offer.
3 Posting low-quality photos
With the advent of smartphones, anyone can be a photographer these days. But just because you have a nice camera doesn't mean you should be posting subpar photos on your Instagram account. If your photos are dark, blurry, or otherwise unappealing, people are going to scroll right past them.
To avoid this mistake, take the time to learn some basic photography skills. If you're not sure where to start, there are plenty of resources online that can help you out. Once you've learned how to take better photos, make sure you're only posting your best work on your account. This will ensure that people actually stop to look at your photos and maybe even give you a follow!
4 Posting too often or not enough
There's no magic number when it comes to how often you should be posting on Instagram. However, if you're posting more than once a day, you run the risk of overwhelming your followers and causing them to unfollow you. On the other hand, if you're posting too little, people may forget that you even exist!
To strike the perfect balance, try to post a few times a week. This way, you're keeping your account active without bombarding your followers with too much content. If you find that you don't have enough time to post regularly, you can always use a tool like Hootsuite to schedule your posts in advance.
Want to learn more? read our article 7 steps to create a long-term content strategy here
5 Using generic hashtags
Hashtags are a great way to get your photos seen by more people. But if you're using generic hashtags like #love or #fun, your photos are going to get lost in the sea of other posts that are using the same tags. Instead, try to use specific hashtags that describe what's in your photo. For example, if you're posting a photo of your dog, you could use hashtags like #dogsofinstagram or #cutedogs.
Do some research to find the best hashtags for your niche, and make sure you're using them every time you post. This will help you reach a wider audience and maybe even gain some new followers!
6 Neglecting Instagram stories and reels.
Instagram stories and reels are relatively new features, but they're already incredibly popular. In fact, over 500 million people use Instagram stories every day! If you're not taking advantage of these features, you're missing out on a huge opportunity to connect with your followers.
Stories and reels are great for sharing behind-the-scenes content, promoting your products, and just having some fun! Make sure you're using them regularly to keep your followers engaged with your account.
7 Having no captions.
A picture may be worth a thousand words, but that doesn't mean you should neglect your photo captions! In fact, having no caption is one of the biggest mistakes you can make on Instagram. Captions give you a chance to share your thoughts and feelings about a photo, and they can also be used to promote your products or services.
Take the time to write thoughtful, engaging captions for your photos. This will give people a reason to stop and read your posts, and it might even persuade them to follow you!
These are just a few of the mistakes that can kill your Instagram account. If you're making any of these errors, don't worry - it's never too late to fix them! Just make some changes to your account and you should start seeing results in no time.
Are you looking to increase your Instagram following and engagement? Check out our services at www.socialgrowthengine.com! We can help you grow your account with real, engaged followers who are interested in what you have to share. With our help, you’ll be on your way to having a successful Instagram account that represents your brand well. Thanks for reading!