Facebook ads are a great way to increase traffic and conversion rates for your business. This is because they allow you to target specific demographics, which means that you don't need as many clicks in order to reach the people who want your products or services. Videos are much more engaging than pictures, so it's important that you use them when advertising on Facebook if you want the best results possible.
But first How do Facebook ads work?
Facebook ads are a great way to increase traffic and conversion rates for your business. This is because they allow you to target specific demographics, which means that you don't need as many clicks in order to reach the people who want your products or services.
The first step is to create an ad on Facebook. This is done by clicking the “create ads” button and then selecting which type of business you represent, whether it's a product or service (or both), and what country your audience lives in. Then comes picking a daily budget for your campaign and defining how much you want to pay per click: you can pay $0.01 to $1000 depending on your goals and how much money you're willing to spend. It's best not to go too high on this, because if the cost per click is very expensive then Facebook users will be less likely to notice it in their news feed.
After that you need to decide which target audience you want ads to be shown to, and Facebook lets you choose from many different types of users. You can select who's male or female, which age groups they fall into (18-24 is a good place to start), what country they live in, their language, interests , relationship status, educational background, political views etc... The more specific you get, the better.
Finally comes creating your ad: this is done by uploading video or image ads and writing a headline that will entice Facebook users to click on it. You also need to write some text that will appear below the headline and image. This is where you put your sales pitch, so be sure to make it compelling!
Once that's done all there's left to do is sit back and wait for people to click on your ad - this can take a while but it'll pay off in the long run if you stick with Facebook ads.
1. In a world where attention spans are shrinking, video ads are more engaging than regular image ads
When you use Facebook ads, the goal is to get people to your website or landing page. This requires that they click on the ad and then stay there long enough for you to sell them a product or service.
In a world where attention spans are shrinking, video ads are more engaging than static image ads because people pay less attention to images – even if an image ad has sound accompanying them – compared with videos. As such, Facebook users will be more likely to click on your ad if it's a video, giving you better results.
Another benefit of using videos is that they are easier for Facebook users to share with their friends and family members because the people who receive them don't have to watch an entire video in order get value out of it. They can simply forward the link or post it on their own Facebook wall and then leave. This makes videos a great way to get more people involved in your advertising campaign, which will ultimately lead to better results for you.
Image ads do have one benefit over video: they are cheaper than video ads because there is less data transfer required when an ad with images runs compared with the amount of data transfer that's required when a Facebook video ad runs. This is because videos are much larger than images, so you can run more image ads without worrying too much about Facebook charging you additional fees for using up all your storage space.
However, this isn't necessarily an advantage if the goal of your advertising campaign is to generate sales or conversions – or leads, if you are in B to C. For example, if the video ad is an explainer video for your product or service and it convinces people to purchase something from your company after they watch it, then the cheaper cost of image ads won't be as important compared with how many conversions you get out of a single video ad that runs.
In short, video ads perform much better and produce better results than image ads because they are more engaging and easier for people to share with others (which leads to more views), which means that it's worth spending extra money on them if your goal is conversions or sales/leads.
2. Facebook video ads can be used to tell stories in an interesting way.
Are you using them effectively?
Video ads can be a great way to tell stories about your product or service in an interesting and engaging way, which makes it easier for people to understand what you have to offer. However, not all video ads are equally effective – some ways of telling a story with video will result in more purchases than others. Here are a few examples:
- A slideshow of images with voiceover
This type of video ad can be effective, but it's definitely not as engaging as other types. If you use this style for your business then be sure to provide valuable information that people will want to share with their friends and family members because this is the only way to truly boost the reach of your video ads.
- A slideshow or series of images with voiceover
This is a better style for telling stories because there are more visuals involved compared with the previous step, which makes it easier for people to follow along and understand what you're talking about. However, if most of your Facebook audience doesn't have good internet connection speeds then they may not be able to watch the video ad.
- A slideshow or series of images with voiceover and text for subtitles
This is even better than the previous style because it's much easier for people to understand what you're saying, which makes them more likely to share your business' Facebook page or contact you directly if they're interested in what you have to offer.
- A slideshow or series of images with voiceover, text for subtitles and music/sound effects
This is the most engaging style because it includes more sensory information that people can use to understand your story better. There are lots of different ways that you can combine these elements so be sure to experiment until you find a style that works best for your business.
In summary, video ads are more engaging and easier to share than image based Facebook ad because they give people the opportunity to watch them without having to click on anything themselves. This makes it worth spending extra money on video ads if you're trying to generate sales or leads with Facebook advertising campaigns. Use slideshows or series of images with voiceover, subtitles and music/sound effects to tell stories that your audience can easily understand.
3. Facebook users will spend up to 20% more time on the site when they see a video ad rather than a banner ad.
We live in a video consuming society, and that's a trend that isn't going to go away anytime soon.
If your goal is conversions or sales/leads, then it's definitely worth spending extra money on Facebook video ads because people it's the kind of content people watch, statistics don't lie and nowadays Youtube has become the second biggest search engine .
If you want people to spend more time on your Facebook advertisers, then video based ads are definitely a better option than image ads because they are easier for users to understand and share with others. If the goal of your business' Facebook ad campaigns is conversions or sales/leads, it's worth spending extra money on videos because people are more likely to watch them.
According to some research, people spend more than an hour a day watching videos online and sometimes using the same platform, that's why we say videos tend to perform better than other ad formats.
4. Facebook video ads get six times as many likes and shares as text posts, images, or links.
Facebook video ads get six times as many likes and shares than text posts, images, or links because of how engaging they are for people to watch (especially slideshows with voiceover), which makes them better at increasing conversions or leads with Facebook advertising campaigns.
5. Facebook's algorithm favors video content over photo posts because it is better for engagement rates.
Facebook's algorithm favors video content over photo posts because it is better for engagement rates. If you're looking to increase your business's visibility and reach on Facebook then make sure that you use slideshows or series of images with voiceover, subtitles and music/sound effects in order to tell stories that people can easily understand. This will boost your conversions and lead generation.
So, if you notice you need more engagement or your banners are not getting the clients you are expecting try adding a video to your posts. It will pay off at the end of the day!
6. Tips for creating an effective video ad on Facebook.
Now that you are convinced that video ads are better than banner ads, let's dive into the tips to create an effective ad on Facebook.
- Use slideshows or series of images with voiceover, subtitles and music/sound effects to tell stories that your audience can easily understand. This is especially important if most of your Facebook users don't have good Internet connection speeds.
- Keep your video ad between 30 and 90 seconds long to get the most out of it. This is Facebook's optimal length for a video advertisement, which means that you should use slideshows or series of images with voiceover, subtitles and music/sound effects in order to tell stories that people can easily understand if you want to increase your business's visibility and reach on Facebook.
- Make the first 15 seconds of your video ad as engaging as possible to convince people to watch more of it! This makes it worth spending extra money on video ads if you're trying to generate sales or leads with Facebook advertising video campaigns.
- Include a call-to-action at the end of your video ad to encourage viewers to take the next step. This is especially important if you are trying to increase sales or leads with Facebook advertising campaigns because it will help convince people that they should contact your business, which can then lead them down the right path for purchasing or signing up for whatever service you're offering.
- Target your video ads well so that you can get the most out of them. For example, if you are selling to businesses then target users with company pages or lookalike audiences in order to make sure that they see it and take action!
Are video ads on Facebook the secret to escalate sales?
Videos on Facebook are better at generating more engagement on the platform, but some people may only be following you on Facebook to see what you post. Depending on your goals for your campaign, both could work! If you know the majority of your audience is not following you elsewhere and are solely on Facebook, video ads will convert better. But if this isn't the case, it's best to split up any spend between standard text/link ads that users can deep link into from third-party apps or news feeds, along with an occasional combo ad that includes a small teaser of text below a video box. This way deep links within posts still get fresh eyeballs who come back to visit after they spot them in friends' stories or explore pages due to the video.
Do you have a question about Facebook advertising, or would you like to talk more in detail? Feel free to comment below! We'd love to hear from you and answer any of your questions.
No time to create videos and run Facebook ads? We will do it for you
Video content is a great way to engage consumers on social media. With the advancements in technology, it is easier than ever before for your business to produce video ads that are engaging and allow you to be creative with your marketing strategy. One of the best things about Facebook Ads is they automatically play when someone scrolls over them so there's no need for click-throughs or anything else required from viewers which means more engagement! If you're interested in learning more about how we can help create an effective Facebook advertising campaign, please don't hesitate to contact us at [email] today. We would love nothing better than helping take your company’s digital presence up another level by creating videos that get people talking about what makes your products and services so great.
Check out www.socialgrowthengine.com for more information on how we can take your Facebook video ads to the next level.