Are you looking to get discovered by your dream audience on Instagram? If so, you're in luck! In this blog post, we will discuss how to increase your chances of being found by the people who matter most to you. We will also provide tips on how to create content that resonates with your target audience. Follow these simple steps and you will be well on your way to attracting new followers and growing your business!
1. Figure out who your dream audience is
The first step to getting discovered by your dream audience is to figure out who they are. Ask yourself, "Who am I trying to reach with my content?" Once you have a good idea of who your target audience is, you can start creating content that appeals to them.
If you're not sure who your dream audience is, don't worry! There are a few ways to figure it out. First, take a look at your current followers and see if there is a common thread between them. Do they all live in the same city? Are they all interested in the same topics? Once you have a good idea of who your current followers are, you can start to narrow down your dream audience.
Another great way to figure out who your dream audience is, is to look at who your competitors are targeting. Take a look at their social media pages and see what kinds of people are following them. This can give you a good idea of who you should be targeting with your content.
2. Learn everything about your target audience.
Now that you know who your target audience is, it's time to learn everything you can about them. What are their interests? What kind of language do they use? What kind of content do they respond to? The more you know about your target audience, the better equipped you will be to create content that resonates with them.
Talk with them, make surveys, read their blogs and social media comments, anything to get a better understanding of who they are and what they want. The more you know about your target audience, the easier it will be to get them to follow you on Instagram.
For example, if your target audience is interested in fashion, you should be creating content that appeals to their interests. This might include fashion tips, outfit of the day posts, and behind-the-scenes looks at your fashion business.
3. Use hashtags relevant to your niche
Hashtags are a great way to get discovered by new people on Instagram. When you use relevant hashtags, you are more likely to show up in searches conducted by your target audience. For example, if you are a fashion blogger, you might use hashtags like #ootd #fashionblogger #styleinspo.
Make sure to use a mix of popular and niche-specific hashtags so that you can reach a wide range of people. Also, be sure to change up your hashtags from time to time so that your content doesn't get lost in the shuffle.
You can use sites like http://best-hashtags.com/ and look for the best hashtags related to a certain topic.
4. Geotag your posts for more visibility
When you geotag your posts, you are more likely to show up in searches for people who are looking for content in your area. For example, if you are a fashion blogger based in Los Angeles, you might want to use the hashtag #LAfashion. This will help you get discovered by people who are searching for fashion content in Los Angeles.
To geotag your posts, simply add the location of where the photo was taken in the caption. Instagram will then automatically add a location tag to your post. You can also add a location tag by tapping on the "Add Location" button when you are creating a new post.
Take the time to identify the countries and cities where your target audience is located. This will help you get discovered by them when they are searching for content in those areas.
5. Engage with other users and comment on their photos
One great way to get discovered by new people on Instagram is to engage with other users. This means liking their photos and leaving thoughtful comments on their posts. When you do this, you are more likely to show up in their notifications and they may start following you as a result.
Make sure that you are only engaging with users who are relevant to your niche. This way, you are more likely to get followed by people who are interested in the same things as you.
Also, don't just leave generic comments like "nice pic!" on photos. Take the time to write something thoughtful and specific about the photo. This will show that you have taken the time to look at their content and that you are genuinely interested in what they are posting.
6. Create content that resonates with your target audience.
Now that you know who your target audience is and what they are interested in, it's time to start creating content that resonates with them. This means posting photos and videos that are relevant to their interests and that will appeal to them.
Remember, it's not just about posting pretty pictures. Your content should also be interesting, informative, and engaging. If you can do all of those things, then you are more likely to get discovered by your dream audience on Instagram.
If you need ideas for your content google the most common questions asked in your niche or by your target audience, or take a look at what your competitor accounts are doing and do it better.
Need help creating a content marketing strategy? read our article How to create an Instagram marketing strategy here.
There you have it! These are just a few tips on how to get discovered by your dream audience on Instagram. If you follow these tips, you will be well on your way to building a large and engaged following of potential customers. So what are you waiting for? Start creating content and get out there and start engaging with other users today.
Thanks for reading.