Marketing is a key part of any business. But in an era when so many businesses are vying for attention, standing out from the crowd can be tough.
In order to get your message across and cut through the noise, you need to create great content that people want to consume and share. This article will teach you how to create your content considering your marking goals, whether you want to get more likes on your Instagram posts, get more comments or saves we'll share with you some tips and tricks to take your Instagram content to the next level and increase the reach and interactions with your followers.
How to get more likes with my content?
When you are trying to increase the number of likes on your Instagram, content is what it's all about. The better the quality and relevance of both image and text in relation with each other the more likely will be for people to like your post.
The main goal when creating content is really simple: show something that people want to see or like.
This means that you need to be aware of what your audience likes or is interested in, and deliver it with an original perspective (you).
The easiest way to get started is by studying the biggest Instagram accounts related to your niche, their content strategy will give you some ideas on how they attract people like crazy every day.
When you have a clear idea of what you want to post, keep in mind that Instagram is all about images. The content inside the image should be appealing and relevant with the picture itself.
The importance of likes in 2021
The algorithm that controls the order of your content in people's feed is all about engagement, Likes are part of it.
When you have more likes on a post, Instagram will show it to more users and increase its chances to get many new likes too.
Every time someone likes or comments on your posts this action makes the Instagram algorithm think they are interested in your content, so more users will see it on their feed.
As you can imagine the job of an algorithm is not easy because thousands of posts are uploaded every day to get Likes and comments from people around the world.
Instagram has a complex system that tries to make sure everyone gets her content seen by as many people as possible.
The algorithm's job is to determine which content from your feed should be visible first, so the best way to increase Likes and comments on Instagram posts it's being consistent with high-quality images and relevant captions that catch attention.
If you want to see all other details about how the algorithm works I recommend you to read this article:
Tips and tricks to get more likes with your content
Likes are important, whether you know it or not. likes on your content can make the difference between getting more likes and no likes at all. These are a couple of things you can do to get more likes with your content!
Create cool covers
Covers are a great way to get more content seen. A good cover will make people stop scrolling and check out your content instead. Try to include some of your content in the cover, or some relevant text, you can even include hashtags and make sure you use awesome images.
Use outstanding photos
The content inside the image is what really counts when it comes to getting more likes on Instagram. You need to have great quality images with an outstanding layout, this means that content should be placed in a way it gets people's attention and please their eyes at the same time.
Vulnerable captions
One of the most effective ways to get more likes on content is writing vulnerable captions. Write about something you are passionate or curious about and don't be afraid if it's a little bit weird, people love that!
Use Stories strategically
Stories are not that effective when it comes to engagement on content, but they can be really useful for getting more Likes if you post content before or after publishing it as an Instagram Story. This is a tactic you can use for content that is time-sensitive or has a limited life.
How to get more comments on my content?
Now, let's talk about comments.
Comments are almost as important as likes, the content you publish should be good enough to make people want to leave a comment. You can create an emotional connection with them or give your content that extra energy it needs by using relevant hashtags and teasers in your captions like: "I'm curious about what you guys think" or "I'm looking forward to your thoughts".
Getting more comments on content is all about creating content that people want to talk about, you can use controversial topics or humor. Just make sure it's not too much because the Instagram algorithm will block content if it doesn't respect the rules of authenticity and transparency (no fake likes, follows or unfollows).
The importance of comments on Instagram content in 2021
Comments are the new likes, they are not as important for the algorithm in 2021 but content with many comments will be seen by more people and this is great because it means you can create content that does not need to get a lot of likes, just comments.
Comments give extra points when it comes to getting featured on Instagram Explore Page which is what everyone wants nowadays. If your content is inspiring, funny or even controversial it will get featured there!
In 2021, content with a lot of comments will have more chances to be shown to lots of users. For example, there are many accounts that are recognized for their content about "grumpy cats" because they always get thousands of comments per post! This makes the algorithm think that people love these posts so it puts them on top of the content ranking.
Tips and tricks to get more comments with your content
Now, we want to help you to get more comments on content. Follow these tips and tricks to get more comments on content!
Use the right hashtags
You need to know which are the most popular hashtags in your niche so you can use them in content, this will make people want to leave a comment because they will be curious about what's going on there or who is that person/brand
Captions with questions
Questions in captions are a great way to get more comments. People will feel the urge of answering them and they might leave you some really good content! Try using different kinds of question types like: open-ended, why or how. For example, "What do you think about ?" or "How does this make you feel?", people will love to answer content like this.
Be creative and original
Everyone loves content that is a little bit weird, different or controversial but make sure it's not too much... People usually comment when they are shocked about something so create content in which your brand/personality stands out from the crowd! For example, if you have a food blog you can do content about foods that are not so common for most people, like insects!
Don't get discouraged if your content does not work at first or if it gets zero comments. Try again with content on another topic and try different hashtags to see what happens... creativity is key here! People will appreciate content that is a little bit "out of the box".
Write Instagram posts about hard topics
If you want content that will make people talk about your content, write posts with hard topics. People don't usually share content because they are scared of what other people might think or say but if you create a post where those things are part of the conversation, it's going to be interesting and fun. For example: "I'm not proud of what I just did but I'm not ashamed of it either" or "A selfie is worth a thousand words"... content like this will definitely get comments!
Use polarising views
You can also use content with polar views on a topic to get comments. For example, if you have an opinion about something and your content is all about it so people will want to comment because they agree or disagree!
An example of content with polar views is content about religion. This content will be liked by people who are religious and not liked by people who are not religious at all. It's content like this that makes people want to comment!
This content will get you more comments and help your content rank higher in the algorithm which means even more users seeing it. Try different kinds of content with these tips and let us know if they worked for you!
Use clear calls-to-action in content
In case of doubt or questions for the audience, leave a call-to-action content with a clear question to which you want people to answer. For example, "What do you think about ?" or even better: "I'd love if you told me what do you think about !"
Include questions to increase Instagram engagement
Another content to get comments is content with questions for the audience. Questions in captions are a great way to engage your followers so they will feel more comfortable about leaving comments! Try different kinds of question types like: open-ended, why or how. For example, "What do you think about ?" or "How does this make you feel?", people will love to answer content like this.
Talk about strong beliefs
People usually comment when they are shocked about something so create content in which your brand/personality stands out from the crowd! For example, if you have a food blog you can do content about foods that are not so common for most people, like insects!
Don't get discouraged if your content does not work at first or if it gets zero comments. Try again with content on another topic and try different hashtags to see what happens... creativity is key here! People will appreciate content that is a little bit "out of the box".
How to get more saves on my Instagram content?
Now, we need to talk about saves on Instagram, which is content that gets saved. Save content is content that users will want to come back and see in the future when they are scrolling through their feed or trying to find something new, but not yet ready for a follow!
The importance of saves on Instagram
In order to rank content high in the algorithm, content has to be saved a lot of times. The content with the most saves will usually rank higher in the algorithm, which means that even more users will see it. To get content ranked higher in the algorithm and get more saves on Instagram, you have to make content that is engaging and content that people want to come back for!
That's why we want to share with you a couple of recommendations for content that is going to get you more saves:
Tips and tricks to get more saves with your content
These content types are content that users will not want to miss when they see them on their feed in the future!
Content with an advice is content that people would love to save because they can come back at any point of time and look for this kind of content. For example, "Top tips for !" or even better: "The top five tips for !"
People love content with lists because it saves them time and they can come back to the content whenever they want! Try content like: "The top ten restaurants in town" or even better: "My favourite five restaurants that I visited recently". You can also try content about brands, for example: "Top three beauty products under !"
People love content that is going to surprise them, content that is new and content that they have not seen before! For example, "The most unusual I've ever tried" or even better: "The top five weirdest foods on the market". Remember these are really out-of-the-box ideas so don't be afraid to try content like this!
What kind of content gets more comments and saves on Instagram?
Now that we know what content is going to get us the most engagement, let's talk about content types for which you can increase your chances of getting more comments and saves.
The best content type for increasing likes on my posts is:
In-depth guides
In-depth content is content that people want to come back for, content that saves you time and content that will get more likes on your posts. But how can we create this kind of content? Let's talk about two ways: one is creating in-depth guides and the other is making lists.
In-depth Guides: In order to make a long guide, it’s important to have a clear outline with a set number of points before writing anything else because you'll need to know what steps to take while completing it. You should also focus on the conclusion at the end of every section so readers know what they just read was relevant and why they should keep reading! Lists are another great way to get engagement from your followers. You can write content like: "The top five reasons to !" or even better, make content about your favorite things. For example, you could create content titled: “My Top Five Favourite Restaurants in !”
share templates
People are more likely to save content when you ask them to in-line content. If you share content that is content that will take a lot of time or content that is content that takes a lot of effort then they are more likely to want to come back and save it for later.
One thing people do not like about content with lists is the amount of scrolling required to see your content. One way to get around this is organizing lists, which makes it easier for people to consume the content while scrolling through their feed. This also increases the chance of people saving your content if they find it useful or entertaining!
share cheat sheets
Cheat sheets are pretty useful and Instagram users love content like this so they will definitely want to save it for later when they need help! For example, you can create content titled: "The top five Instagram tools I've used in 2018" or even better, content that lists the most common hashtags.
Infographics
If you create content that is content to share, such as an infographic or a template, people are more likely to save it because they like the content and want to come back later. For example: "The top five ways I've increased my Instagram following in 2018" will increase your chances of getting comments and saves on your posts!
If you create these content types, you'll be on your way to getting more comments and saves!
Share content with a lot of details
Users love content that is going to explain everything they need to know about a specific topic and users will definitely want to save it for later.
Another way you can get more comments and saves on your content is by sharing content with a lot of details, such as: "The top five makeup products I've used in 2018"
Use your content to grow your account and get more followers
The content we share on Instagram is what can truly help us grow our accounts and get more followers. Make content that will excite your audience, content they'll want to come back for or content that takes a lot of time to read - these all increase the chances of getting likes and saves! To learn how you can leverage this type of content in order to drive sales, contact our team today. We're ready and waiting to partner with you so we can create an SEO strategy together which drives traffic by considering how your customers think. Which types of content have been most effective for increasing product sales? Let's chat about it in the comments section below!
Need more help to grow your Instagram account?
We offer a variety of services and packages, tailored to your needs. From consultation and strategy sessions to content creation and posting, we have the perfect solution for you. Whether you want an Instagram account that is more personal or professional in tone, we can help transform any social media platform into something amazing! Our team has years of experience creating successful viral campaigns on all types of networks. Give us a call today for more information about how our expertise can grow your business with social media marketing solutions like Facebook ads or YouTube influencer outreach programs. Check out our website at www.socialgrowthengine.com for more details about our offerings and pricing structures."