Are you looking for ways to attract more clients through Instagram? If so, you're in luck! In this blog post, we will share seven tips that will help you create Instagram posts that draw attention to your business. By following these tips, you can expect to see a significant increase in the number of people who visit your Instagram profile and consider doing business with you. Let's get started!
1 Identify your niche and focus all your Instagram content on it.
The first step to creating content that attracts clients is to identify your niche. Once you know who you're targeting, you can create Instagram content that appeals directly to them. If you try to be everything to everyone, you'll end up with an Instagram feed that's full of randomness and doesn't offer anything of value to your target audience.
What a niche is?
A niche is a group of people with specific interests or needs. When you identify your niche, you're essentially narrowing down your target audience to a select group of individuals who are more likely to be interested in what you have to offer.
Not sure how to identify your niche? Start by thinking about the kind of clients you want to work with. Once you have a few target markets in mind, do some research to find out what they're interested in and what kind of content they engage with on Instagram to create your content strategy.
Once you've identified your niche, it's time to start creating content that appeals to them. Remember, the key is to provide value and help them solve a problem they're facing. If you can do that, you'll be well on your way to attracting new followers through Instagram.
For example, if you're a wedding photographer, your niche might be engaged couples planning their big day. With that in mind, you would create Instagram stories or videos that help them with the wedding-planning process. This could include blog posts about choosing the right photographer, tips for getting amazing photos on their big day, and so on.
2 Talk to your ideal client to get more Instagram followers
When you're creating content, it's important to remember that you're talking to real people. That means using a language and tone that they can relate to. If you come across as salesy or pushy, you'll quickly turn people off and they'll be less likely to do business with you.
Use their problems
A great way to connect with potential customers is to speak to the problems they're facing. For example, if you're a personal trainer, you might write an Instagram post about how to overcome the challenges of starting a new workout routine. By addressing their pain points, you'll show that you understand their situation and that you're here to help.
Use their expressions
Another way to show that you understand your target audience is to use the language they use. This means using the same terms and expressions that they would use when talking about their problems. For example, if you're a wedding planner, you might use phrases like "big day" or "dream wedding" in your video content. By speaking their language, you'll show that you're in tune with their needs and wants.
Use the format they use the most.
The last thing to keep in mind when talking to your audience is the social media and the format they prefer. Some people prefer to read blog posts, while others might prefer watching videos or listening to podcasts. By offering content in the format they prefer, you'll make it easier for them to consume your content and learn more about what you have to offer.
3 Talk about your product but make sure to emphasize the advantages that your customers receive.
When you're talking about your product, it's important to focus on the benefits that your customers will receive. This is what they're really interested in and what will ultimately convince them to buy from you. So, make sure to highlight how your product or service can help them solve a problem or achieve their goals.
For example, if you're selling a skincare product, you might want to focus your IGTV videos or your post content on how it can help your customers achieve clear, glowing skin. Or, if you're a personal trainer, you might want to create an Instagram strategy about how your clients can lose weight, get in shape, and feel their best. Whatever it is, make sure to emphasize the benefits that your customers will receive.
By focusing on the benefits of your product or service, you'll be able to create Instant engagement and conversations that resonate with your Instagram users and helps you attract other accounts.
4 Questions and answers always work
I know Instagram reels and carousel posts are pretty popular nowadays, but one of the best ways to create user generated content that attracts clients is to answer their questions. This could be in the form of a blog post, video, or podcast. Whatever format you choose, make sure to provide valuable information that your target market will find helpful.
Live streams on Instagram are one of the Instagram best practices and the perfect tool to do it nowadays as you can address questions in real-time and build a connection with your audience.
By answering their questions, you'll show that you're an expert in your field and that you're here to help. This will go a long way in attracting more clients to your business.
Extra tip: Use your customers' questions to generate more content.
If you're constantly getting asked the same question, chances are there are others out there who have the same question. So, use it as an opportunity to create engaging content that will help your target market.
5 Use surveys to create your Instagram content strategy
One of the best ways to come up with content ideas is to survey your audience. This can be done in a number of ways, such as through blog posts, videos, or podcasts that you could include on your Instagram bio or send Instagram stories with short surveys.
By asking your audience questions about what they're interested in, you'll encourage user generated content and get a better understanding of what content they want to see on your Instagram page. You can also use surveys to gauge their opinion on a certain topic, product, or service. This feedback can be incredibly valuable and can help you create Instagram ads that are relevant and helpful to your target market.
If you're not sure how to get started, there are a number of online tools that make it easy to create surveys, such as SurveyMonkey and Google Forms.
By using surveys, you'll be able to create content that's tailored to your target market and that helps you attract potential customers.
6 Don't use your Instagram profile to sell but add value
When you're creating content, it's important to remember that people are more interested in what you can do for them, not what you're selling. So, instead of trying to hard sell your product or service, focus on providing value.
This could be in the form of helpful tips, industry news, or even just entertaining content. Whatever it is, make sure that it's something that your target market will find interesting and informative.
By providing value, you'll be able to build trust with your audience and show them that you're an expert in your field. This will go a long way in attracting more clients to your business.
7 Share testimonials on your Instagram posts
Testimonials are a great way to promote your products or services and show your audience that you're an authority in your field. They can also help inspire others to take action and buy from you.
When choosing testimonials, make sure to select ones that are genuine and representative of your target market. You also want to make sure that they're from people who have actually used your product or service.
If you don't have any testimonials, you can always reach out to your customers and ask if they would be willing to provide one.
By using testimonials, you'll be able to create content that's convincing and helps you attract more clients.
The tips and recommendations we’ve provided should help you create content that attracts clients on Instagram. We hope these principles will encourage you to think about how your customers think by considering the different stages in their purchasing process or lead funnel. If you don't have time to create content for your Instagram account or you don't know how to get more followers, contact us and we will help you!