Having a social media presence on the Internet can be one of the best ways to market your business. However, if you do not market it right, then social media marketing becomes an unprofitable process that wastes money, time, and effort. This article will help you learn how to identify your targeting audience and use it to grow your Instagram accounts faster, increase your engagement and get the most of every dollar you spend on ads on this platform.
You want social media marketing that is targeted towards people interested in your content or products. Targeting social media users who aren't interested in your business will just make social media marketing expensive, and it will lead to a lack of results. That's why is important to define your targeting audience and learn everything about them. Once you have defined a specific targeting audience you should choose social media platforms that are appropriate for your business, and then try to get as much targeted social media exposure as possible.
Targeting your audience is also a good idea because you will get more social media engagement, and that means more traffic going to your website. The most you know about your audience, the better you can target ads, making your campaigns much more profitable and successful.
When choosing your targeting audience, you have to think about your business. Think about what products or services you are selling, and who would be most interested in those things. Targeting your audience means that you will try to show your content to people whose interests match what your business is offering. This increases the likelihood of them clicking on your posts and engaging with them.
Here you have three steps to define your targeting audience and learn from them.
Identify their interests
Look for your posts with more likes and interactions, identify the main topics on these posts, and use them as the interests of your targeting audience. You can later use these topics to produce additional content for your posts, blogs, podcast or Youtube channels. You can also identify relevant words to use as hashtags on your posts or keywords when running ads.
Define competitor accounts
Pay attention to the accounts your followers follow, check the kind of content they share, the hashtags they use, and the channels they use to share increase the reach of their content. Consider these accounts as your competitor accounts and use them as a reference to look for new followers interested in your content. Targeting people who follow your competitor accounts will give you a bigger chance of showing your posts to people who are interested in the products or services you are selling.
Make a demographic segmentation
Define a demographic group that is likely to be interested in your business. You can brainstorm ideas about the demographic groups that might want what you have to offer. Then, try narrowing things down to the largest demographics that are relevant to your offering and your targeted audience.
For example, if you're an online merchant of baby products, then mothers may be a good target audience. However, fathers are likely to be interested in your baby products too, so they should also be included as a demographic group you can try targeting. Demographic segmentation is an important part of effective marketing on Instagram.
Keep the focus narrow for maximum effectiveness. If you want to sell more of a certain type of product, you should focus on people who have a high interest in that product and aren't likely to be interested in other products.
You can also try to reach your targeting audience with appealing Instagram content as opposed to trying different demographic groups and hoping that one of the demographics will work out best.
If you need any help defining your targeting audience, or you don't have enough time to look for the interests of your audience, let us know and we'll do that for you, at Social Growth Engine one of our community managers in charge of our growth services is available to help you out.