How to Increase Your Instagram Followers Quickly: Defining your Target Audience
I'm sure you've heard the old saying "you can't please everyone." This is very true when it comes to Instagram. You might be following someone who posts about food, but if you're not a food lover yourself, then their posts are probably not going to keep your attention for long. If Instagram followers see content that they like they will interact with it. If you don't define your target audience (who this blog post is geared towards), then your account won't grow fast enough because new followers will follow you only for certain types of content and unfollow once they realize that's all you post!
So, follow these recommendations to gain Instagram followers fast in 2021
1. Identify your target audience
A target audience is defined as a group of people with similar needs, wants, and desires in your product or service. The target audience for this blog post is Instagram users who want to get more Instagram followers quickly.
The key to success when it comes to Instagram marketing strategy is identifying your targeting audience and post content that will appeal to them. This means you should make sure the posts you upload are relevant and engaging for those specific types of people rather than posting anything at random because then they'll unfollow after realizing that's all you post!
A targeting audience is important because Instagram users want to see what you post, but if they don't have a common interest with you, then the content will not resonate with them. By defining your Instagram audience, you will foster a more engaged audience that enjoys the same things as you do. You'll also know what kind of posts to share which will consequently help you engage with more followers and grow your Instagram account!
Here's a step-by-step guide to determining your target audience.
Step 1) Answer these questions to learn more about you and your content and your potential followers.
Who are you? Answer this for yourself.
What kind of content is part of your Instagram feed?
What kind of brands do you follow on Instagram?
Do you have a personal brand you want to promote through Instagram?
What age group do you want to target?
Step 2) Figure out who your ideal customer is.
Browse your followers' profiles - what are their interests, favorite brands, favorite types of content posted, what hashtags they use the most, etc.
Search for similar accounts - how old are they, what gender are they, what interests do they have based on their Instagram feed...etc.
Look at your analytics - what age group is following you the most? Where are they from?
Now, look at your profile - what type of language do you use in your Instagram bio and captions, how often do you post each day, etc.?
Step 3) Create a spreadsheet with all this information. Keeping track will help you when creating new content because it makes it easier to determine what posts are working and which ones aren't. For example, you could notice that people engage more with your Instagram reels than with an Instagram live.
Step 4) Once you've created your spreadsheet, go through it to see if there are any patterns or similarities in the information. If so, this could be a good place to start when creating new content for Instagram!
Examples of things you can include on your list: - interests (fashion, food, fitness) - favorite brands/places to shop or restaurants to eat at - activities they like doing in their free time (hiking, traveling, etc.)- age group(s)- gender(s), if applicable
Step 5) Write down the information you think best describes your Instagram audience. This will help you create content that is most likely to appeal to them.
Step 6) Keep this spreadsheet updated whenever there are new followers, unfollowers, or changes in your Instagram analytics. This way it's always current and helps you stay organized! You can use a simple Google Spreadsheet or download the Evernote app on your phone for easy access.
Now that you know how to identify your target audience, it's time for step two: creating engaging content!
2. Create Instagram posts that match their interests
Once you've identified your target audience, the next step is to create the kind of content that matches their interests. These are a couple of things you can do to improve your content strategy:
- Posting content related to their favorite brands or activities they like doing in their free time.
- Creating engaging and relatable Instagram captions to encourage users to comment.
- Sharing Instagram photos that are eye-catching for them.
- Post consistently so users always have new content to engage with.
The key is finding a balance between what you want to post and what your target audience wants. This should be done before creating Instagram posts, not after because it could result in unfollows if people feel like they can't relate to your content or that you aren't posting enough.
3. Find hashtags that are popular in the community and use them on your Instagram account
Finding popular hashtags in your community is an easy way to gain some traction on Instagram. By using relevant hashtags, you can find new followers who are interested in the same content as you and widen your audience! With over 60 million posts being tagged with #Instagram every day, there's a high chance that one of those will be something your target audience is interested in seeing. Don't make the mistake of using hashtags that are too broad like #followme or #igers to get new followers - these don't show up on many posts and you'll get lost in the crowd!
Here are some things you can do to make sure you are using the right hashtags for your audience.
- Create a spreadsheet with some popular hashtags related to your content (or use the spreadsheet you created earlier!)
- Look at posts from similar accounts and see which hashtags they use the most. Which ones have a more engaged audience?
- Use Instagram explore feature to find new hashtags related to your account topic - make sure the content is relevant!
Once you've compiled this list, it will be easier for you to create a new post and find the right hashtags for it. This will help you gain more followers because users can easily discover your Instagram page!
4. Post quality content on a regular basis to keep people coming back for more!
By posting quality content on a regular basis, you'll be able to keep your Instagram followers engaged and attract new ones! This is the number one mistake Instagrammers make - creating sporadic posts that don't have any real value. A regular Instagram user checks his Instagram account throughout the day so he expects to see fresh photos every time he open up the app!
The key here is to post consistently, but not too much. You don't want to overpost and make your Instagram followers feel like they can't keep up - you'll end up losing them! A good rule of thumb is posting one photo a day for every 100-200 Instagram followers that you have. This will ensure that users are seeing new content and your account isn't losing steam.
5. Engage with other users by liking, commenting, and following others who post similar content to yours
By engaging with other Instagrammers, you can expose your account to new people and increase the chance that they will follow you! By liking and commenting on posts from users who are in your target audience, they'll be able to see your content. They may check out what kind of photos you post and decide if it is something they want to engage
By engaging with other users, you'll show them that your account is worth following! This will help to expand your network and attract the attention of more followers who are interested in what you have to say. You can use this tactic for both your current Instagram followers and potential ones by liking their posts or leaving comments so they know you're paying attention.
When looking for new users to engage with, you can use hashtags or look at the accounts that are featured near your Instagram profile on Instagram. This will give you a good idea of who else is posting similar content and might be interested in what you have to say!
These are a couple of things you can do to make sure you are interacting with the right accounts
- Find relevant users by using the explore feature
- Like/comment on their posts to start a conversation
- Follow if they are interested in what you have to say!
Getting more Instagram followers that engage with your content
By following these steps, you'll be able to quickly get more Instagram followers! It will take some time and effort but it is worth it in the end. Make sure that whenever you post something, whether it's a photo or video, you include relevant hashtags related to your content so users can find and engage with you easily! Once this strategy is implemented, you will see your follower count growing!
If you need any help with your Instagram account, contact us today and we'll be happy to provide the support you need in Social Growth Engine there is always a manager willing to provide the support you need to grow your Instagram account.