We all know Instagram is one of the most popular social media platforms out there, but did you know that it's also used for professional branding? Instagram allows users to include a short bio at the bottom of their Instagram profile. This bio can be anything from an introduction about yourself to your career aspirations. No matter what you decide on, here are 10 tips on how to create the perfect Instagram bio!
Instagram bio Ideas to use on your account today!
1. Include your location
If you are a local brand or business, it's important to include the location of your Instagram Profile. This makes sure users know exactly where you're located!
Make sure you include city name, state, and country!
If you are not from the US but want to create a cool bio for an American audience make sure to include US locations where your targeting audience is located.
2. Add a link to your website or blog
Adding a link to your bio is one of the most important things you should include. Your Instagram Profile can be used as a way to redirect users from Instagram to other social media platforms or directly to your website! Make sure that if users click on the link, it automatically directs them towards this page and not somewhere else so they don't get lost!
Make sure you check if the link is working before publishing your Instagram Profile!
Extra tip for a killer Instagram bio:
Use Linktree to create a link tree in your Instagram Profile. With Linktree you can add up to 100 links and they will each count as one!
3. Share what you do for work, hobbies, etc.
Including a brief description of what you do for work is important as it's likely that your Profile will be found by people who are interested in the same field. This also allows them to know if they can connect or network with you!
For example, Instagram users might follow a local wedding photographer because their bio says something about weddings and love.
Describe what you do for work in an interesting way that allows users to see if they can connect with your Profile. If someone is interested, it's likely they will follow!
The addition of the word "passion" at the end implies that this person isn't just doing something because there are bills to be paid but really wants to be doing it. It is their passion and they love what they do!
Including 'hobbies' in your Instagram bio can add a little more character to the Profile as well, so you might want to include them if applicable! This gives users an idea of who you are outside of work.
A Profile can be used for anything from personal branding to promoting a local business. If your Instagram business profile is professional in nature, you might not want to include hobbies that are too crazy or obscure!
4. Don't be afraid of emojis! They can add some personality to your bio!
Emojis can be a fun and creative way to add some more spice into your creative Instagram bio. You want users to see that you're down-to-earth, so including an emoji or two is okay! Plus, we all know how popular emojis are these days!
If adding one or two emojis into your bio makes you feel more comfortable, then go for it!
Adding emojis to the end of a sentence is another way to give new life and interest to a cute Instagram bio. They can be used as punctuation or just at the end of a few sentences. This adds some fun flair but also gives users who are scrolling through their Instagram feed a little bit of variety.
Never add emojis in the beginning or in between sentences as this can look unprofessional and like you're trying too hard to be different! Stick with one at the end for best results!
Using Instagram Profile bio examples from real brands is another way to get ideas on what works well when writing bios.
5. Keep it short and sweet - there's no need for lengthy introductions in an Instagram bio!
Keep it short and sweet, but don't overdo it! Users are scrolling through their Instagram feeds quickly - the Profile bio needs to stand out in a good way. Keep your Profile concise enough that users can see what you're about without having to read too much text. Just a few words with an emoji at the end can do wonders!
Going back to our example of wedding photography, this person could say "local wedding photographer" or something along those lines. Including the location will make it easier for users to find you if they're in that area!
You want people to be able to see an overview of what you do for work or other things in your Instagram bio, but if they want to know more about the details, it's good to include a clickable link where users can explore further.
6. Use keywords that are relevant to what you post on Instagram for people who would be interested in following you but might not already know who you are.
When writing an Instagram Profile, it can be helpful to go through the posts that you've made or your latest blog post and find some keywords. Then include those words in your Profile bio! This is a great way for users who are scrolling through their feed quickly to see what kind of content they might expect from following your Profile.
For example, if you post a lot of travel photos and videos, you might want to include "travel" in your Profile bio.
This will help people who see your Profile while they're scrolling through their Instagram feed find you and decide whether or not it's something that interests them! Use whatever keywords apply to the category of Profile that you're creating for best results!
Once again, your Profile bio can be used to promote a local business or even highlight an online store that you run. If this is the case, then including keywords related to what you sell will help people find your Profile! Just imagine someone scrolling through their feed looking for ideas on where they want to eat tonight - if they see "organic restaurant in Los Angeles!" they might stop and take a look at your Profile.
To get the most out of this strategy, you will need to include both keywords related to what you sell or do as well as where you are located so that users who don't already know about it can find your Profile!
7. Use hashtags when appropriate and add them at the end of your bio.
Just like with keywords, it can be helpful to go through your Instagram feed and find some relevant hashtags. Then add them in at the end of your Profile bio for a bit of extra flair! This is also an easy way to include more information about what you post on Instagram without having to write too much.
Hashtags are a great way to give your Profile an extra boost of exposure - they will show up as the last few words in your Instagram bio and will be clickable.
Adding hashtags at the end is a great strategy if you're not sure what keywords or phrases would fit well into your Profile! It's also another great opportunity to promote yourself through relevant hashtags!
As always, be sure to use relevant hashtags that will help your Profile show up in searches for people who are interested in what you're posting about.
8. Tag any friends/brands you collaborate with.
This is a great way to give your Profile an extra boost of exposure as well as show appreciation for people who work with you. It's also another easy way to include more information about what kind of content you post without having to write too much!
For example, if you collaborate regularly with someone through blog posts or Instagram Stories, tag them in your Profile bio! This will give their Profile a boost while also showing people who see your Instagram Profile that you work with other bloggers or businesses.
Tagging friends and brands is an easy way to show appreciation for the content they post on Instagram as well - it's something anyone can do, no matter how new they are to Instagram!
9 Describe what you do in one sentence, for example, "I'm a blogger that loves fashion and travel."
When writing your Profile bio, it can be helpful to describe what you do in one or two sentences! This is a great way for people who are scrolling through their Instagram feed quickly to see whether following your Profile would interest them.
For example, if you post mostly fashion-related content, then including "fashion blogger" could help anyone looking at your Profile decide whether or not they're interested in following you!
This quick description of what you do is also a perfect opportunity to include more keywords that people might be searching for related to your Profile. For example, if I were using this strategy on my personal Instagram Profile, I would definitely try and fit "travel" into the sentence describing what I do!
10 Put a description of what you do and what you're looking for in your Profile bio.
This is another great opportunity to include information about what you post on Instagram as well as more keywords related to your Profile! If possible, try and keep it under 200 characters so that people can easily see everything in one glance!
For example: "I'm a fashion blogger looking for new friends who love traveling!"
Instagram bio examples
If you still need extra inspiration to create or update your Instagram bio check out these Instagram Profile bios to get some ideas!
- "I'm a fashion blogger looking for new friends who love traveling!"
- "I am an artist and illustrator exploring the world through art"
- "A blog where I share my thoughts on life, work, travel."
-"The most beautiful stories are told
- I'm a 20 year old blogger who loves fashion and baking!
- I love traveling, shopping and blogging. Come say hi! - "Follow me on Instagram @katiechaucer where you'll find travel tips, daily outfit posts and much more!" Profile Bio: Hi there! My name is Katie Chaucer and welcome to my Profile! I'm a 20-year-old blogger who loves fashion and baking.
- I'm a 19-year-old fashion blogger who loves collecting new clothes and sharing my outfits with you guys!
- Hello, I am Ashley. I am 19 years of age. This is my Profile on Instagram where I share my daily looks along with the brands that inspire me most in life.
In the end, your Instagram bio should reflect your own style and personality.
Upgrade your Instagram profile now
Now that you know what to do in order to craft the perfect Profile bio for Instagram, give these strategies a try today and see how many new followers start following you right away! You can use this article as inspiration or write your Profile bio directly in the app!
Your Instagram bio is a vital part of your marketing strategy. It’s the first thing people see when they visit your account and it should include relevant information about who you are, what you do, and why someone should follow you for more content. We know how difficult it can be to come up with something compelling that will get users clicking on “following” or at least bring them back again in the future. That’s where we come in! Check out our services at www.socialgrowthengine.com and let us help you build a Profile that will be sure to bring in new and exciting opportunities.