The new year is finally here and resolutions are on the minds of many. If you're an influencer, resolutions can be especially difficult to keep because your new year's resolutions need to align with both personal and business goals. That's why we put together a list of 12 new year's resolutions for influencers that will help them progress and grow their brands by the end of 2022!
Our new year's resolutions for Influencers on 2022
Consider the following new year's resolution ideas to get inspired and make the most out of the upcoming year. You don't have to ahive all these goals, instead start focusing on 2-3 that are more important for you.
1) Create content that resonates with your audience
Influencers who want to increase their following should create content that connects with their followers' interests. It's important not only to post regularly, but also to share things related to what people care about most. For example, if someone follows you on Instagram because they love seeing pictures of cute puppies, don't post 12 pictures in a row of your new plant.
There are a couple things you can do to make sure your content resonates with your audience. First, take the time to learn about what they care about. Are they interested in healthy habits? self care? earn more money? Are they looking for inspiration? what are their new goals? Second, use that information when creating your content. For example, if you know people are interested in fitness and health, create posts or videos related to those topics.
Another way to make sure your content resonates with followers is to be authentic. People can tell when an influencer is being genuine and they appreciate it when someone isn't trying too hard to be something they're not.
If you want people to resonate with your content, start by creating things you're interested in.
Influencers who want to increase their following should create more video content. More and more people are watching videos online every day, which means influencers could gain a lot of traction by adding them into their mix.
If you're wondering how to make compelling videos that your audience will love - keep it real! Be yourself when creating the videos and let your personality shine through. Also, make sure to keep the videos short and sweet. Most people won't watch a video that's more than five minutes long.
Another way to increase viewership is by using interesting visuals and effects. If you can find a way to stand out from the crowd, people will be more likely to watch your videos.
3) Collaborate with other influencers
Working with other influencers is a great way to grow your brand. When you collaborate with others, you can share each other's followers, which will help both of your brands grow.
There are a few things you need to do in order to make collaborations successful. First, find influencers who have similar audiences to you. Second, make sure the collaborations are a good fit for both of your brands. Third, collaborate on content that will be interesting to your followers. Last, but not least, always be respectful and professional when working with other influencers
If you want to start collaborating with other influencers, here are a few tips:
- Keep it professional: Always be polite and respectful when working with other influencers. Make sure you know the rules of each platform before collaborating so there aren't any issues later on.
- Work together: Don't just create one post and expect people to think your collaboration was cool - keep the momentum going! If possible, come up with a plan for how you can work together again.
- Find influencers: When choosing who to collaborate with, look at your follower count and the other person's follower count. If it makes sense, consider working together!
- Set expectations: Make sure both of you know what each collaboration will entail before getting started so there aren't any surprises.
4) Don't be afraid to ask for advice
Influencers are some of the most experienced people on social media. These influencers have learned a lot about creating successful posts, growing their brands and becoming better marketers over time by asking questions when they don't know something or need help with something specific. If you aren't sure how to do something related to your social media, ask an influencer!
Not only will you get some great advice, but you'll also make a valuable connection with that person. Plus, they may even be willing to help you out in the future.
If you want to start getting more advice from influencers, here are a few things to keep in mind:
- Ask questions: Don't be afraid to ask influencers for advice. This is a great way to make connections with them and get some valuable feedback that could help you grow your brand!
- Be specific: Sometimes people don't know what they can help out with until they hear the specifics of your problem or question. Make sure you're specific when you reach out to influencers for help.
- Follow up: If you don't hear back from someone right away, follow up! Influencers are often busy, so they may not have had a chance to get back to you yet.
- Thank them: When you finally receive some advice that helps you out, make sure to thank the person who gave it to you. A little gratitude can go a long way!
5) Develop a new skill
Influencers are experts in their areas. They know how to do something well and they care about sharing that information with the people who follow them. Whether it's social media, marketing or another topic entirely, influencers put a lot of time into learning new skills so they can provide useful advice for their followers.
If you want to start learning more skills that you can use on social media, here are a few things to keep in mind:
- Be open-minded: To get the most out of learning new skills, be sure and approach it with an open mind. You might learn something completely different than what you expected or discover you really enjoy using this skill!
- Practice makes perfect: The more you practice using new skills, the easier they'll become. Practice often to get ahead of your competition!
- Find a mentor or teacher: Sometimes it's hard to learn new things on our own - especially if we're trying something completely different than what we've done before. Look for an influencer who is successful in this new skill and ask them to be your mentor. They'll likely be happy to help out!
- Try a course: If you want to learn something in more depth, consider taking a course related to the skill. This is a great way for you to get started learning new things and meet other people who are interested in the same topic.
- Set a goal: Trying to learn a new skill can be daunting. One way to make it easier is to set a goal for yourself, such as learning one new thing every month or mastering a particular skill in six months. This will help you stay on track and motivated!
6) Use a new social media platform to grow your community
Social media platforms come and go. In the last few years, we've seen a lot of new social media platforms emerge - some of which have become quite popular while others have failed to take off. If you're looking to expand your reach and connect with more people, it's important to try out new social media platforms so you don't miss out on any opportunities.
If you're interested in trying out a new social media platform, here are a few things to keep in mind:
- Do your research: Before jumping into a new social media platform, be sure and do some research to see if it's the right fit for you and your brand. Each platform has its own unique audience and features, so it's important to find one that will help you accomplish your goals.
- Check the statistics: Some social media platforms may seem like a good fit at first glance, but they might not get as much traffic or engagement as other sites on the market. Before committing yourself to use a new platform, check out some of its key statistics to see if it's worth your time.
- Test it out: The best way to figure out if a new social media platform is right for you is to test it out! Start by creating a profile and uploading some content. See how your audience responds and whether or not the platform meets your needs.
- Stick with what works: If a new social media platform isn't working for you, don't be afraid to abandon it. There's no need to waste your time on something that isn't helping you reach your goals. Instead, focus on platforms that are already working well for you and continue to grow your audience there.
- Give it time: It takes time to build a following on social media, so don't give up too quickly. Give yourself some time to figure out if the new platform is right for you and your goals before abandoning it completely!
- Invite others: If a social media platform works well for you but isn't getting much traction, invite other influencers that might be interested in joining you. If you're already using a platform that is right for your brand, the influencers on that site might be more likely to try out something new if they can get in with an established following!
- Add value: One of the best ways to persuade others to join you on social media platforms is by adding value and providing them with benefits. If you can show that using the platform will help them accomplish their goals, they'll be more likely to join you!
7) Learn SEO
SEO - or search engine optimization - is a great way for influencers to improve their online presence and help them grow their following. It's also an important skill as more people use the internet to find information about things they're interested in.
If you're interested in learning SEO, here are a few things to keep in mind:
- Do your research: Just like with social media platforms, it's important to do your research before diving into SEO. There are a lot of different strategies and techniques that can be used, so it's important to find one that fits with your brand and your goals.
- Build links: One of the best ways to improve SEO is by building high-quality backlinks that pass link juice (or domain authority) from one site to another. If you're interested in learning more about how search engine algorithms work, Google's Matt Cutts has a great video series on YouTube explaining things like how to get your website ranked in Google.
- Optimize your content: Another way to improve your SEO is by optimizing your content for search engines. This includes using the right keywords, formatting your titles and headlines correctly, and adding multimedia elements like images and videos.
- Use social media: One of the best ways to promote your content and improve your SEO is by using social media. Share links on Facebook, Twitter, LinkedIn and other platforms to help them get more views and improve their search engine optimization!
- Keep it up: As you can see, there are a lot of different things that go into improving SEO for influencers. However if you're dedicated to learning the skills necessary, the benefits can be incredible. Keep up the good work and you'll see your online presence grow in no time!
8) Utilize new content formats
In order to stay ahead of the curve, influencers should be experimenting with new content formats. This not only keeps things interesting for your audience, but it also helps you stand out from the competition.
Some new content formats that you might want to try include:
- Live video: With platforms like Facebook Live and Periscope, live video is becoming an increasingly popular way to share content. Live videos are great for giving your audience a behind-the-scenes look at what you're working on, answering their questions in real time, and even doing interviews with other influencers!
- Interactive content: Interactive content is a great way to engage your audience and get them involved in your content. This can include polls, quizzes and even interactive videos that give your audience a chance to choose their own path through the story!
- Reels: Reels are a great way to share your content with a wider audience. They're short, easy to digest and some platforms even allow you to monetize them by placing ads at the beginning or end of each video!
- Stories: Stories are a great way to share snippets of your day-to-day life with your audience. They're short, informal and perfect for sharing on social media platforms like Instagram and Snapchat!
9) Grow your email list
One of the most important things for any business - online or offline - is to build an email list. This is a list of people who have voluntarily given you their contact information in exchange for something, whether it's access to your content, exclusive discounts or early access to sales.
Building an email list can be a challenge, but it's well worth the effort in the long run. Here are a few tips for growing your email list:
- Offer incentives: One of the best ways to get people to sign up for your email list is by offering them incentives. This could be exclusive discounts, early access to sales or even free content!
- Use pop-ups: Pop-ups are a great way to grab people's attention and get them to sign up for your email list. You can use them on your website, blog or even in your social media posts!
- Run a contest: Another great way to get people to sign up for your email list is by running a contest. This could be a contest to win free products or services, or even a contest where the winner gets to choose a prize!
- Place an opt-in form in your email signature: If you're already using an email service provider to send out emails, one of the best ways to get people on your email list is by placing a simple opt-in form at the end of every single message.
10) Think about your brand positioning
One of the most important things for any influencer to do is think carefully about how they want their audience to perceive them.
This can be a challenge, especially if you're just starting out and still trying to figure out who you are as an influencer! However it's something that needs to be done before you can start marketing yourself to the world.
Here are a few tips for figuring out your brand positioning:
- Think about what you want to be known for: What is it that you want people to associate with your name? Are you known for being a great fashion blogger? A top parenting expert?
- Consider your target audience: Who are you trying to reach with your content? What kind of people do they want to be seen reading or watching?
- Think about what makes you different: Everyone has something unique that sets them apart from the rest. Make sure your brand positioning reflects this difference!
11) Find ways to give back
One of the best things about being an influencer is that you have a platform to share your message with the world.
And one of the best ways to use that platform is by giving back and helping others. There are many ways to do this, from raising money for charity to sharing helpful tips and advice!
Here are a few ideas for giving back in 2022:
- Host a giveaway: One of the easiest ways to give back is by hosting a simple giveaway. You can use services like Rafflecopter or Woobox!
- Share your expertise: Another great way to give back and help others is by sharing tips, advice and helpful information on social media platforms such as Twitter or Instagram!
- Raise money for charity: There are lots of different charities out there that can use your help. Set up a GoFundMe page to raise some funds - you never know, it could be hugely successful!
12) Our ultimate new year's resolution: Grow your audience, get to 10k , 100k or 1m followers by the end of the year
The final resolution for influencers for the upcoming year is all about growing your social media following.
This can be a challenging goal, but it's one that needs to be achieved if you want to make 2022 (and beyond) the best year yet! Here are some ways you could grow your brand this year:
- Collaborate with other influencers: One of the best ways to grow your following is by collaborating with other influencers. This could be through a joint giveaway, or simply by sharing each others' content!
- Use hashtags: Hashtags are a great way to reach new people and grow your following. Make sure you research which hashtags are the most popular and use those often!
Now if you want to grow your account faster and get more followers this year, don't hesitate to ask Social Growth Engine, our team of social media experts can help you get there. Just click here: www.socialgrowthengine.com and talk to one of our managers to figure out the service that will take your Instagram account, Twitter account, or Facebook ads to the next level.
Make 2022 your year
One of the best things about resolutions is that they give us something to aim for - even if we don't hit the mark it's so important to have goals and resolutions in life.
So why not try setting a few resolutions for yourself this year? From growing your brand on social media, to giving back and helping others - there are lots of resolutions you can set!
So there you have it - 12 resolutions for influencers to aspire to in 2022! These resolutions are designed to help you grow your brand and reach new heights. So make sure you take the time to work on them throughout the year, and who knows - by this time next year you might just be a household name!
Happy New Year!