Week 1 involves the setup and connection of your e-commerce store and Facebook after this process(1-3 days) your account is passed to our creative team who then creates initial unique video content for each product (videos have 3 x higher click-through rates than static images).

We create initial audiences and test them against each product, keeping them broad to maximize the lifetime value of the campaign.

We check your Facebook business account and Shopify store, and if required install your Pixel & Create your Facebook Page (for installation of Pixel $50 and Page Creation $50 fee, for full setup of the Facebook business manager a $350 fee applies)

We launch the campaign to ideal demographics on an agreed starting budget (usually $10 per day, per ad set).

We collect data and test the audiences against each other (A/B testing).

We provide a 2-minute loom video of the setup process and our ad creative and copy for your review.

At the end of week 1 we have collected sufficient data to pick the winning audiences and product. At this stage, we will move the winning product to the next phase.

Our team will create 3 new videos of the winning product and A/B/C test them against the winning audiences.

We continue audience testing against income, age, and gender to better focus campaign spend.

We provide another update via Loom during week 2.

This week is focused on further demographic split testing and finding the best results for a scalable campaign.

Once a clear winner is identified, Look A Like (LLA) audiences are created and tested.

We provide another update via Loom during week 3.

More audience discovery from Look a Like audience and testing new audiences. Audiences are key to successful Facebook Ad campaigns.

Once we have identified the winning product, winning demographic and winning creative, we move onto create a product-specific landing page within your Shopify store and begin sending the quality traffic to the page. We ask you to provide a report-building video in which we help you establish authority as the business owner (or we can create it for you for a fee).

Finally and once we have all of the above working well, we scale and introduce other products. The following weeks and months are focused on returning maximum profit and optimizing ads to achieve the best returns for money spent.

If your chosen products did not reach a profitable ROI, we get started on new ones and repeat weeks 2-4 again the following month.

During the testing phase, we require approximately $100 of ad spend per week.  Facebook will charge your nominated account in small amounts starting at $20, then $40, and so on. 

The ad spend is not included in the ad management fee.  If you have concerns about ad spend you can set a limit within the billing area of the Facebook Business Manager and discuss at any time with your account manager via Live Chat on our website

There are zero long term contracts. We hate long-term contracts, and we work month-to- month with all of our clients. You can cancel anytime, however we do not offer refunds once the month has commenced.

If you wish, you may see and approve all video ads before going live. We will typically have a creative license to create the ads, ad copy, and image/video ads. These ads will of course be in line with your goals and business outcomes and a video update via Loom will be provided weekly.

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There is no setup fee for the creative and ad management, however we do offer you assistance during installation for the following fees:

Facebook Pixel Setup & Installation - $50
Facebook Business Page Setup - $50
Business Manager End to End Setup - $350

* Business Manager End to End setup includes, Pixel, Catalogue, Account, Ad Account, Instagram integration, and over the phone setup & support during the setup phase *

You can choose to take all these steps yourself and we provide instructional videos for each step.