There is no doubt that Youtube is a powerful tool for marketing your business. With over 1 billion users, it's a great way to reach a large audience. However, simply uploading video clips and hoping they go viral is not going to be enough. You need to create engaging videos that will capture your viewers' attention and keep them coming back for more. In this blog post, we will discuss the different parts of a successful Youtube video and give you some ideas of things you can do in each section!
Why is the video content getting more and more popular?
In a world where we are constantly inundated with information, it's no wonder that video format is becoming more and more popular. After all, who has the time to read through a long article when they can just watch a short video? Not to mention, videos are often more engaging than text, making them more likely to hold our attention. And with the rise of platforms like YouTube and TikTok, it's easier than ever to find and watch so many videos on just about any topic. Clearly, the popularity of video content is not likely to dwindle anytime soon. So if you're not already on board, it might be time to start thinking about how you can incorporate video marketing into your content strategy.
How do I create engaging videos?
If you're anything like me, you've probably spent more time than you'd like to admit watching videos on YouTube. And if you're anything like me, you've also probably wondered how some of those videos are so engaging. Well, there's no need to wonder any longer! Here are some tips that will have you creating engaging videos in no time:
First, make sure your video is visually interesting. This means using high quality videos and footage, and incorporating text, graphics, and animation into your video. Remember, people are visual creatures, so the more visually stimulating your video is, the more engaged they'll be.
Second, keep your video short and sweet. No one wants to watch a ten-minute video when they can get the same information from a two-minute video. So make sure your video is concise and to the point.
Lastly, make sure your video is entertaining. This doesn't mean it has to be funny - although that certainly doesn't hurt - it does mean that it should be engaging and informative. If your viewers are entertained, they're more likely to stick around until the end of your video.
Now, to help you create engaging Youtube videos we have created a recipe you can follow to make sure all your videos are interesting for your target audience.
The ultimate recipe to create an engaging video
Just as a Hollywood movie producer knows that the first few seconds of a film are essential for setting the tone and grabbing the audience's attention, so too is the opening of a video critical for its success. Whether it's a commercial, a music video, or even tutorial videos, the intro is your chance to make a good impression and ensure that your viewers keep watching. So what makes for a great intro? Generally speaking, it should be short (no more than 10-15 seconds), visually interesting, and attention-grabbing.
It should be eye-catching, include upbeat music, and present yourself and your Youtube channel briefly, you can use the same intro on all your videos to make sure your viewers know what to expect from your content.
Welcome the audience to that specific video
After the intro, the next step is to welcome your viewers and give them an overview of what they can expect from the video. This is your chance to let them know what the video is about and why they should continue watching. For example, if you're doing a cooking tutorial, you might want to give a brief overview of the dish you'll be preparing. Or if you're reviewing a product, you might want to let your viewers know what they can expect from your review.
In this section, it's also a good idea to explain what they will find at the end of your video to encourage them to watch the complete video. For example, you might say something like, "By the end of this video, you'll know how to make a perfect chocolate cake."
Body of your video
Now it's time to get into the meat of your video - the body. This is where you'll really start to engage with your viewers and provide them with the information or entertainment they came to your video for.
When it comes to the body of your video, there are a few things you'll want to keep in mind. First, make sure that you're keeping your videos interesting and engaging. If your viewers start to get bored, they're likely to click away. Second, vary the content of your videos to keep things fresh. If you're always doing the same thing, your viewers will get bored quickly. And lastly, make sure that your videos are informative and useful. No one wants to watch a video that doesn't teach them anything or provide value in some way.
Question for your audience
Make sure you always include a question for your audience at the end of your video. This is a great way to encourage engagement and get your viewers thinking about the topics you've covered in your video.
By asking a question, you're also giving your viewers a chance to leave a comment, which can help to start a conversation and build relationships with your audience.
Ending your video
The last step in creating video content is to end it on a strong note. This means wrapping up your thoughts and giving your viewers a call to action.
A great way to end your video is to thank your viewers for watching and then invite them to subscribe to your channel or leave a comment. This is a great way to encourage engagement and ensure that your viewers keep coming back for more.
Share contact info
You can use this time to also share your contact information so that your viewers can reach out to you if they have any questions or want to collaborate.
Recommend other videos
You can also recommend other videos for your viewers to watch, especially if they're related to the one they just watched.
Talk about your next video
Finally, you can use this time to tease your next video and get your viewers excited for what's to come. This is a great way to build anticipation and keep your audience engaged.
So there you have it! These are the essential ingredients for creating an engaging Youtube video. By following these steps, you'll be sure to keep your viewers coming back for more.
Extra tips and tricks to create engaging video content
Now, if you want to get even more views and engagement, there are a few extra things you can do.
Use custom thumbnails
To create engaging video content first, make sure you're using custom thumbnails for your videos. Video thumbnails are the first thing people will see when they come across your video, so make sure it's something that will grab their attention and make them want to watch.
You can use Canva to create custom thumbnails easily and for free. Just create an account and then choose the "YouTube thumbnail" option.
Need to help to get your audience's attention? read our article: 10 Tips and Tricks for Creating Perfect video Thumbnails for Your Youtube Videos here.
Use keywords on your video titles
It's also important to optimize your video titles and descriptions for SEO. This will help your videos show up in search results and get more views.
To do this, make sure your video title is descriptive and includes relevant keywords, you should also write a description so that people can easily find your videos when using search engines.
Use the right hashtags and keywords
Use keyword research tools like Google AdWords Keyword Planner and YouTube Keyword Tool to find the right keywords for your video.
Promote your videos on social media
Make sure you're promoting your engaging videos on all of your social media channels. This is a great way to get more eyes on your videos and get more people watching.
Looking for help to grow your Youtube channel?
Want to learn more about how you can create engaging video content? Check out our different services at www.socialgrowthengine.com. From video boosting and marketing to optimization and strategy, we can help you take your Youtube channel to the next level. With years of experience in this field, we know what it takes to make a video go viral and generate traffic and leads for your business. Contact us today to get started!