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Industry Specific Reviews of Hashtags in 2021

Trending Instagram hashtags in the beauty industry have evolved a lot over the past few years. From #sponcon to #sponsored, we can now see more and more posts from brands that are being honest about what they’re doing. Social media influencers play an important role in catching up with trends within their respective industries. Social growth engine looked into popular influencers within the beauty industry to see how they are taking advantage of Instagram in 2021, based on their combined number of followers across Instagram and Snapchat.

 

We saw a lot of different things coming from the beauty industry — from #shoutoutsforsponsor to #ad or even just tagging brands in posts that weren’t sponsored. Some top beauty bloggers use funny hashtags like #smearforinstamakeup and others get rather creative with their own tags for products, such as Sally Hansen x NikkieTutorials’ “Quickie Red” which uses quickie as an acronym for Quixotic Inspirational Extraordinary Kindred Evolutionary Ingenious. In general, however, beauty bloggers use a lot of existing tags that are pretty popular across the whole Instagram community, like #nofilter and #nophotoshop.

 

Who's using these tags?

 

Sally Hansen x NikkieTutorials @nikkietutorials Mila Loves @milalovesblog Crystal Cove Beach Girls @crystalcovebchsvloggers Iamwhoami @iamwhovianimals  @lindat_vandeleur Lexi Martone @lexistyleglam  @mallorymay133 Michelle Phan @michellephan1114  @makeupbystephh Angel Vanegas @angelvan92  @mariaslayss Jazzy L. @jazzylovexo  @gabriellaguzman Lily Marston @lily_mayyyy

Rihanna is one of the most influential celebrities out there, even with her lack of social media presence. Social growth engine looked at the top hashtags used by Rihanna to see what trends were popular among her followers and how brands could use this information in their own marketing strategies. Rihanna's top hashtags are #fashion (1), #beauty (2), and #skin (3). The main trend we identified was a focus on beauty products: The average post from Rihanna's Instagram page mentions an impressive 9 different types of beauty products in the captions. Social growth engine analyzed top brands that Rihanna has worked with, including Dior, to see if any of those brands were mentioned in her captions more than others. We found that Rihanna often tags Dior Beauty especially and tends to mention the brand around twice as much as she mentions other brands like MAC or NARS. Social growth engine also looked at Instagram influencers who have collaborated with Dior on their own pages and found that #dior was a popular hashtag used by these associates too, even without being tagged directly by Dior themselves (see an example photo below).

What does this mean for marketers?

Top hashtags used by Rihanna's followers show which types of products they're specifically interested in. Social growth engine predicts that Dior will be fairly dominant in the marketing efforts of these brands since Rihanna herself has collaborated with them, making their products more relevant to her fans (and vice versa). Influencers who are connected to this influencer should also use #dior as one of their top hashtags if they plan on bringing in traffic from Rihanna's page.

Trending Instagram hashtags were somewhat different within the DIY and crafts niche than what Social Growth Engine expected. Rather than focusing on beauty products or her own fashion, we saw a lot of home decorating trends coming through. Top DIY-related tags included #creative (1), #decorating (2), and #crafts (3). Social growth engine also created a list of top brands related to this industry based on the hashtags they use in their posts. Social growth engine found that Home Depot was one of the most common tags among these top brands and is often used by posting influencers even without being tagged directly. Social growth engine also noticed a lot of people tagging #crafts and similar popular tags in their photos, although many of them were not connecting them to any specific brand or product. Social growth engine saw some people using #tutorial (7) and others using #homeorganization (10) as well What does this mean for marketers? Social Growth Engine predicts that DIY-related influencers should focus on home decorating products such as paint, furniture, lighting fixtures, or household supplies. Social Growth Engine predicts that Home Depot will be a common and profitable brand to focus on for these influencers, especially since they already seem to be tagging them frequently enough on their own.

On Social Growth Engine's list of top trending Instagram hashtags in the health and fitness niche, we saw a lot of the same trends that have been popular for quite some time: #body (1), #fitfam (2), #fitness (3). Social growth engine created lists of top brands and related tags by looking at who was using these hashtags most among this community such as  @thelegitreview ,  @yoga_girl27 ,  @tiffany_hilzoy . Social growth engine also looked at which hashtags were most often used by these top influencers, such as #lululemon ,  #kaylaitsines , and  #gymedaily . Social growth engine noticed that many of the most common tags seemed to be connected with specific brands, such as @thelegitreview's popularity with LuluLemon (as evidenced in the photo below). Social growth engine also found a lot of people using fitness-related hashtags like #fitfam to connect and encourage each other on Instagram. Social Growth Engine predicts that marketing efforts for health and fitness will include more campaigns focused on encouraging people to work out together or support one another rather than focusing on product sales alone. What does this mean for marketers? Social growth engine predicts that Lululemon will be one of the top brands in this industry and should focus on posting fashionable workout gear as well as inspiring quotes. Social growth engine also found that promoting community through hashtags, such as #fitfam or #workoutwednesday , could yield a positive result with regard to social engagement.

Social Growth Engine's list of trending Instagram hashtags within the architecture niche was similar to what Social Growth Engine was expecting. Social Growth Engine created a list of top influencers using these types of tags by looking at popular Instagram users like: @goodbyejoelmaas ,  @archilovers ,  @tm_skyscrapers . Social growth engine looked at which tags they used the most within their posts, such as #architecture (1),  #buildings (2), and #design (3). Social growth engine also noticed that people in this industry tend to tag more generic hashtags like #travel ,  #cityscape or even cities directly rather than tagging specific brands. Social Growth Engine predicts that marketers will be looking for ways to make their social media presence more interactive by adding a new element of user participation. Social Growth Engine predicts that these influencers should focus on posting photos of the views from windows or rooftops with an encouraging description text included. What does this mean for marketers? Social growth engine predicts that the average person won't be interested in seeing photos of your employees or office space, but will be interested in some of the stunning views you can get from your windows. Social growth engine predicts that people will be particularly interested in seeing how others travel because it provides an element of entertainment or inspiration. Social growth engine also predicts that more architecture-related contests and giveaways will be on their way for social media influencers early next year.

Social Growth Engine's list of trending Instagram hashtags within the hobbies niche was pretty typical — lots of hobby influencers using tags like #modelairplanes ,  #customrodder , and #brushlessmotors . Social growth engine created a list by looking at popular accounts like @the_many_hobbies_of ,  @karlsrobertson55 , and  @jims_hobbies . Social growth engine looked at which hashtags were used most frequently by these top influencers, such as #modelairplanes (1),  #customrodder (2), and #brushlessmotors (3). Social growth engine also noticed that hobbyists seem to use tags more often if they are associated with the type of hobby they have. Social Growth Engine predicts that marketing efforts for hobbies will be focused on better developing relationships with local community groups and clubs. Social Growth Engine predicts that hobby-related Instagram accounts will focus on posting photos encouraging people to follow or connect through the same channels like Facebook or Twitter. Social Growth Engine also predicts that hobbies will become more specialized socially speaking, meaning that individuals will be more closely associated with one particular hobby. Social growth engine predicts that hobby-related accounts should post photos of people participating in hobbies, rather than just swag or item photos as they were doing before. Social Growth Engine also predicts that hobbyists will become more interested in seeing how others participate in their favorite pastimes. Social growth engine predicts these types of hashtags will become the norm for hobby-related Instagram users: #xmodelairplane ,  #customrodder .

Social Growth Engine's list of trending Instagram hashtags within the fashion industry was pretty typical — lots of fashion influencers using tags like #mariomayoribanez ,  @fashionsquad and @eliesaenn . Social growth engine created a list by looking at popular accounts like @fashiongroupeu ,  @fashion_people and  @shopping_packaging . Social growth engine looked at which hashtags were used most frequently by these top influencers, such as #mariomayoribanez (1),  #fashionsquad (2), and #eliesaenn (3). Social growth engine also noticed that fashion-related Instagram profiles tag more generic tags like #beautiful ,  #photooftheday , or even cities directly rather than tagging specific brands. Social Growth Engine predicts that marketers will be looking for ways to better connect with people who are interested in the appearance of things, rather than the actual functionality of the products. Social Growth Engine predicts that fashion influencers will develop more creative techniques for showing off their items and clothes instead of just a straight-up photo with no filter. Social growth engine also predicts that there will be more emphasis on #fashion editing ,  #fashion photography , and #celebrityphotography in 2021 Social growth engine predicts that Instagram users interested in fashion should post photos of others who are participating in fashion-oriented activities or events as well as themselves.

Social Growth Engine's list of trending hashtags within the pet niche was pretty typical — lots of pet influencers using tags like #teddysguide ,  @enterpetsquad , @_soe and @petspots . Social growth engine created a list by looking at popular accounts like @dog_breeds ,  @puppy_love and  @cutestpaw . Social growth engine looked at which hashtags were used most frequently by these top influencers, such as #teddysguide (1),  #enterpetsquad (2) and  @soe (3). Social growth engine also noticed that pet influencers tag more generic tags like #beautiful ,  #photooftheday or even cities directly rather than tagging specific brands. Social Growth Engine predicts that marketers will be looking for ways to better connect with people who are interested in the appearance of things, rather than the actual functionality of the products. Social Growth Engine predicts that pet-related Instagram profiles will develop more creative techniques for showing off their pets instead of just a straight-up photo with no filter. Social growth engine also predicts that there will be more emphasis on #petphotography ,  #pets_of_instagram and #animallover in 2021 Social growth engine predicts that Instagram users interested in pet-related activities should post photos of others who are participating in pet-oriented activities or events as well as themselves.

Social Growth Engine's list of trending hashtags within the travel industry was pretty typical — lots of people using tags like #traveldamestreet ,  @travelstoke and @thebigshot . Social growth engine created a list by looking at popular accounts like @travelstoke ,  @_soe and  @backpacker . Social growth engine looked at which hashtags were used most frequently by these top influencers, such as #travelshots (1),  #traveldamestreet (2) and #thebigshot (3). Social growth engine also noticed that travel profiles tag more generic tags like #beautiful ,  #photooftheday or even cities directly rather than tagging specific brands. Social Growth Engine predicts that marketers will be looking for ways to better connect with people who are interested in the appearance of things, rather than the actual functionality of the products. Social Growth Engine predicts that travel-related Instagram profiles will develop more creative techniques for showing off their photos instead of just a straight-up photo with no filter. Social growth engine also predicts that there will be more emphasis on #traveldiary ,  #travel_captures and #photography in 2021 Social growth engine predicts that Instagram users interested in travel should post photos of others who are participating in travel-oriented activities or events as well as themselves.